Roma people have almost a half chance of getting response to their CV in comparison with non-Roma candidate with the same skills and education. This is the reason why we have joined with the NGO Divé maky and created campaign Prijateľní.sk which encourages employers to give a chance of finding a job to Roma people and to act responsibly while choosing their employees.
We are proud that we had an opportunity to create the name and visual of the award Lúč z tmy (Ray from darkness) whose ambition is to create a community of inspiring people who contribute to the improvement of the status and life of Roma people in Slovakia. Laureates of the first year of the award Lúč z tmy are Klára Orgovánová, Ingrid Kosová and Zuzana Kumanová.


For the first time we were partners of the anti-award "Sexistický kix" (Sexist slip) which ambition is to cultivate communication of businesses and agencies. For this occasion we prepared a set of posters and postcards, which explained and illustrated elements of sexism. Sexism is not just about naked bodies in advertisement so let's make that clear! Check the full set in our blog.



“Chuť žiť” (Zest for Life) is a project that deals with eating disorders. Its goal is to raise awareness about the topic and to remove the taboos from it, to help those affected by it along with their friends and families, to network with doctors, and to promote prevention among young people and athletes through workshops, lectures, public debates, collaboration with experts, and educational campaigns. The “Chuť žiť” project was started by Valentína, a 17-year-old girl suffering from anorexia. The 2Muse research agency helped us identify the attitudes of Slovaks towards eating disorders, and the League for Mental Health took the project under its auspices.



The initiative is a reaction to the recent murder of the investigative journalist Ján Kuciak and his girlfriend Martina Kušnírová. We have called on designers from around the world to honour the deaths of these two young people with their artistic designs. From over 400 works from 30 countries, we have selected a hundred that we now exhibit in Slovakia and abroad. Check out the gallery of works by world designers.


We have established an international charity campaign database. Its goal is to collect the best communication and marketing ideas from around the world and offer them to NGOs for adaptation. The project was launched under the patronage of the President of the Slovak Republic Andrej Kiska. More at



For years, we have been working on campaigns for the organisation Spoločnosť priateľov detí z detských domovov Úsmev ako dar (The Smile as a Gift Society of Friends of Children from Foster Homes). The “Rodina sa počíta” (Family Counts) campaign is motivating people to support families whose children might be taken into a foster home due to their poor financial situation. The agency showcased the idea that kids will do anything to stay home with their loved ones through a girl willing to sell her toys to help her family financially. The campaign has been recognised with awards for its creativity and has also worked well in emotion testing.



Near the Slovak border with Austria, a van with refugees was found abandoned along the side of the road. 50 people, including children, died in the van from suffocation. No decent person who sees someone die with their own eyes can remain indifferent. They must try to help immediately. Within a few weeks, we collected more than 10,000 signatures under the “Výzva k ľudskosti” (Call for Humanity), motivating the Slovak government to provide both financial and non-financial assistance to refugees.



We believe that every person is a unique personality, and each of us deserves respect, decent treatment, and tolerance. At a time when we have seen an increased incidence of attacks on gays and lesbians, we have prepared a campaign in which members of the majority – heterosexually oriented athletes, artists, and entrepreneurs – have become the ambassadors of the minority.